The Ministry of Commerce has identified this year as the "Foreign Trade Innovation and Development Year", half a year is coming, how is the progress of innovation and development？International Business Daily reporter found in the interview that foreign trade enterprises actively respond to the challenges brought by the new coronavirus outbreak, are promoting innovation in an all-round way, and local governments are also accelerating the introduction of measures to support the innovation and development of foreign trade, linking up and down, and working together to sing the "key" of foreign trade innovation and development this year.。
Innovative development has become a common understanding
"Under the epidemic, our performance not only did not decrease, but also increased。Ying 'er, chairman of Zhejiang Apollo Motorcycle Manufacturing Co., LTD., said in an interview with an international business reporter that the "secret" is the innovation gene of the enterprise。
Ying said that the company mainly produces and exports motorcycles, with changes in market demand, the company keenly captures the market for recreational motorcycles, focusing on creating "interesting" riding products, and innovated and developed RXF Olala 1 last year.0 Plus and RXF SEDNA 12 two products，Winner of the German International Automobile Brand Award，Quickly opened the European and American markets;The Thunder series was launched in April，Received a high level of market attention，Under the impact of the epidemic, orders were not received and production was not busy。
"New car orders this year are expected to reach about 10,000, and it is expected that the number of orders received by enterprises throughout the year will double that of last year.。"Should son said excitedly。
This is just one of the typical cases of enterprise product innovation。In fact, in response to market changes, the innovation of enterprises is not limited to products, they are starting from marketing methods, sales channels, market expansion, brand and other aspects to promote innovation and development in an all-round way。
Meng Xiangtong, general manager of Longkou Longshu Fan Co., LTD，The company is promoting innovation from three aspects: First, accelerate the adjustment of market direction，We will further promote the conversion of export products to domestic sales，Strive to seize the opportunity in the domestic big cycle，Actively participate in the double cycle with new competitive advantages;Second, the pulse of the market，Diversified innovation for different market needs and consumption habits at home and abroad;Third, actively innovate and apply new business forms and models，Create more efficient online sales channels，Finding new opportunities in a crisis。
It is encouraging that innovation has become a common practice for foreign trade enterprises to cope with risks and challenges and seize new opportunities in the market, and it is also an important work for local governments to promote the innovation and development of foreign trade。When talking about the growth of China's foreign trade in the first quarter of 2021, the person in charge of the foreign trade Department of the Ministry of Commerce said that the innovative vitality of foreign trade enterprises is an important factor to promote the growth of China's foreign trade in the first quarter。
The formation of innovation synergy is accelerating
The person in charge of the Foreign Trade Department of the Ministry of Commerce said that in the first quarter, one of the characteristics of the national foreign trade operation is "innovation empowerment".。Many countries have made continuous efforts in platform construction, main body cultivation, business model integration, and business environment optimization, and have steadily promoted the innovation and development of foreign trade。New business forms and models are showing vigor and vitality。
At present, the international epidemic has not been effectively contained, and the international economic and trade environment is complex and changeable, which objectively requires that we must take innovation as the first driving force。"The person in charge said，今年，The Ministry of Commerce will focus on the implementation of the "three major plans" of better import and export, trade and industry integration and unimpeded trade，We will foster and support foreign trade entities，Keep industrial and supply chains stable and unimpeded，Continue to enhance the overall competitiveness of foreign trade，We will work hard to keep stock stable and increase growth，Consolidate the foundation for improving stability，We will promote steady and qualitative growth in foreign trade，Better services to build a new pattern of development。
From the Ministry of Commerce to local governments, the promotion of foreign trade innovation and development is accelerating the formation of synergy。Canton Fair spokesman, deputy director of China Foreign Trade Center Xu Bing introduced，The 129th Canton Fair has achieved results in the innovation and development of foreign trade in services: First, the pace of high-quality development of enterprises has accelerated，Second, the international market layout is more optimized，Third, new progress was made in digital transformation，Fourth, we will open up at a higher level。
A few days ago, foreign trade enterprises in Cangzhou, Hebei Province saw a good policy, the city issued the "Specific measures to promote the innovation and development of foreign trade", put forward the "Fourteenth Five-Year Plan" period to support the innovative development of foreign trade enterprises ten innovative measures, including innovative enterprise services, innovative security system and other content。
Bai Ming, deputy director of the International Market Research Institute of the Ministry of Commerce, stressed in an interview with the International Business Daily reporter that foreign trade innovation and development enterprises need to lay a good industrial foundation, but also need to cultivate new competitive advantages while stabilizing traditional competitive advantages。At the same time, relevant departments should make efforts at the institutional and policy levels, make greater efforts to protect intellectual property rights and promote technological innovation of enterprises.We will develop new business forms and models such as cross-border e-commerce, encourage enterprises to explore diversified markets, create more famous foreign trade products, and promote brand innovation。
(Article from International Business Daily)