"Gold nine silver ten" is the traditional consumption season, "eleven" holiday is the peak of resident consumption。This year's National Day holiday more than 400 million trips, local Tours, surrounding Tours are still the first choice for residents to travel, camping experience brush screen circle of friends。At the same time, under the promotion of consumption policies, the consumption heat of the catering and film markets has rebounded, and the consumption demand of the people to "go shopping, buy, eat and play" has been released, and the consumption vitality has been emerging。
Tourism consumption picks up
According to the data center of the Ministry of Culture and Tourism, this year's National Day holiday, the country's domestic tourism 4.2.2 billion visits, domestic tourism revenue 2,872.1亿元。
Local tour and surrounding tour are still the first choice for the majority of residents。Ctrip report shows that during the 7-day National Day holiday, local tour and surrounding tour orders accounted for 65%, and the per capita travel spending of local surrounding areas increased by nearly 30% over the National Day last year。The data of the flying pig platform also shows that during the National Day, the number of orders for surrounding Tours increased by more than 80% compared with the Spring Festival。
National Day holiday, Ms. Li's family chose to travel around。"We went to Jinhai Lake, known as the 'little Switzerland in the suburbs of Beijing', where you can see both mountains and lakes, and the scenery is beautiful。In addition, we also went to Bibo Island, the island has a large green, grass maintenance is also very good, you can experience horseback riding, golf, fishing, archery and other projects, hiking around the lake is also good。Ms. Li told the International Business Daily reporter that after they played on the island for a day on October 1, they rented a tent at night, "around the Jinhai Lake District, there are a lot of camping tourists like us, renting a tent, chatting and playing with children during the day, listening to the insects on the pillow running water at night, feeling particularly good."。
The reporter noted that this year's National Day holiday, driven by the surrounding tour, camping is hot "out"。Data released by several travel platforms show that camping travel orders have surged year-on-year。Taking the data released by the flying pig platform as an example, during the National Day holiday, the number of camping orders increased by 1.3 times, "camping + Frisbee", "camping + cycling", "camping + barbecue", "camping + nature sketching", "camping + insect exploration" and other personalized gameplay is popular。
Ministry of Commerce research Institute circulation and consumption research Institute researcher Guan Lixin told the International Business daily reporter，As the upgrading of China's consumption structure continues to deepen, young consumer groups have become the main force, and market supply has been continuously optimized，Camping, which features open space, outdoor experience, flexibility and social entertainment, is becoming more and more popular with consumers。During the National Day holiday, the demand for peripheral Tours, micro vacations, and outdoor activities in the countryside was released intensively, further promoting the adjustment of the tourism market structure, and short-distance tourism such as camping became the first choice of residents。
Hot catering consumption
On September 29, Shu Jueting, spokesperson of the Ministry of Commerce, said at a regular press conference that under the premise of strict epidemic prevention and control, the Ministry of Commerce continued to promote the "2022 International consumption season" activities, and various localities will also launch a series of diversified and colorful consumption promotion activities in combination with local characteristics。This year's Double Ninth Festival coincides with the National Day holiday, "in previous years, the Double Ninth Festival is basically on working days, we can only call to greet our parents, this year just caught up with the holiday, we accompany the elderly together."。On Oct 4, Zige, who lives in Changping district of Beijing, accompanied her parents to enjoy special snacks during the Double Ninth Festival at the nearby Huguo Temple snack bar。
A cake shop staff told the International Business Daily reporter: "This year's store launched eight treasures Double ninth cake, old Double ninth cake, muffin and other new products are welcomed by consumers, especially in the Double Ninth Festival before and after a few days sales are good, more than the same period last year.。”
Like the above characteristic snack bars, many restaurants during the National Day holiday reappear in long queues, becoming the epitome of hot food and beverage consumption。Meituan data show that the number of restaurant orders in the five days before the holiday increased by 47% compared with the "May Day" holiday。Local high-quality supply has boosted food and beverage consumption, and the number of orders on the must-eat list of Dianping has increased by 119%。
Leisure consumption heating up
After the dinner, most people will choose to continue to play, and watching movies is one of the important options for relaxation。It is understood that this year's National Day file a total of seven new films, of which the main theme of the film to take the lead, including the story of China's evacuation of overseas Chinese "Journey Home", "Iron will" to pay tribute to the pioneers of the new China's steel industry, and about "every life is worth going all out" "Ordinary hero" and so on。Data show that as of 9:44 on October 7, the total box office (including pre-sales) of the National Day file (October 1 - October 7) in 2022 exceeded 1.4 billion yuan, and the film market maintained a warming trend。
In addition, the National Day holiday, night travel, night shopping, night food, night entertainment and other night consumption activities continue to be hot, lighting up new forms of night consumption。Data show that during the National Day holiday, the national night consumption scale accounted for 46 percent.7%, an increase of 1% over the same period last year.By 7 percent, Beijing, Shanghai, Guangzhou, Chengdu and Shenzhen are the top five cities with the most popular search for "night trip"。
"Under the influence of the superimposed effect of the National Day holiday and the promotion of consumption activities around the country, the consumption demand for cultural, tourism, catering and other services has increased, and the vitality of the consumer market has been enhanced.。"Mr Kwan said，未来，Promoting the sustained recovery of consumption not only requires encouraging market players to use technologies such as the Internet of Things, big data, cloud computing and artificial intelligence to promote the upgrading of various products and services，Create more effective supply，Consumption infrastructure also needs to be optimized，We will improve diversified consumption scenarios，Create a safe consumption environment，Better unleash the potential of the consumer market。
(Source: International Business Daily)