Export enterprises to seize domestic sales opportunities
Source: Business Daily online
Release Date: 2020-04-16 08:39:05
Zhou Haibo has always regarded himself as a foreign trader，His company has been distributing watches for nearly 10 years，There are more than 20 watch brands，90% of the products are sold to Southeast Asia, Northeast Asia, Europe, the Middle East, Africa, North America, South America and other regions，The export volume in Yiwu city and even the whole Zhejiang region are among the top three，There are more than 10 downstream cooperative factories，All over South and East China。
But this "Yiwu watch large" in the first quarter of this year is facing a test of life and death。"As the pandemic spread around the world, export orders dropped dramatically and we lost 90 percent of our orders compared to previous years。In the past, the average daily order sales was 200,000 to 300,000 yuan, but after mid-January, it was almost zero。At the same time, overseas logistics cooperation stopped, all the goods ordered by customers were stopped halfway, and there was a backlog of up to 8 million yuan of inventory in the warehouse。"Zhou Haibo told the International Business Daily reporter。
Mr. Zhou's case is not unique。4月10日，At a press conference held under the joint prevention and control mechanism of The State Council，Assistant Minister of Commerce Ren Hongbin said，From the recent Ministry of Commerce on the key provinces and cities, the import and export chambers of commerce and key enterprises of the survey situation，Foreign trade enterprises are generally faced with the cancellation or delay of orders in hand, difficulties in signing new orders, logistics and transportation problems。
In response to the difficulties, Ren Hongbin pointed out that the Ministry of Commerce will focus on helping enterprises in six aspects: precise assistance, giving full play to the online role, promoting the domestic sale of foreign trade products, ensuring the stability and smooth flow of international logistics supply chains, strengthening public services such as trade promotion, and strengthening international economic and trade cooperation。
Among them, in promoting the domestic sales of foreign trade products, it is necessary to guide foreign trade enterprises to increase cooperation with domestic large e-commerce platforms, display and sell high-quality foreign trade products online and offline simultaneously through e-commerce, cultivate new brands, better meet domestic consumer demand, and accelerate the entry of foreign trade products into the domestic market。
The policy "guidance standard" has been set, and the enterprises that have taken the lead have felt the warmth brought by the positive turn, and Zhou Haibo's company is one of them。"The policy guidance of the country is completely consistent with the direction of our self-rescue, and we have also regained confidence with the help of the e-commerce platform.。Zhou Haibo said that when the company's capital chain was almost broken, the company quickly adjusted its domestic sales strategy, docking Jingdong's social e-commerce platform Jingxi team, and the latter is looking for pilot enterprises to launch a special "foreign trade merchant support policy.。
With the help of the Jingxi platform, Zhou Haibo Company's watch brand "Zhou Lianfei" opened a GF watch purchase flagship store on the Jingxi platform, and through platform promotion, live marketing and other activities, sales increased rapidly, from more than 1000 orders in February to 2 in March.20,000 orders, an increase of 1424%, alleviating the inventory pressure of enterprises, but also let enterprises have funds back。At the same time, according to the big data of the platform and the advantages of Zhou Haibo company in the field of watches, Jingxi encouraged its joint cooperation manufacturers to develop smart bracelet categories, and a shelf also obtained good sales。
And "Zhou Lianfa" have a common experience also Qingdao Xueda Group。This production of high-grade knitted clothing foreign trade enterprises, 85% of the customers from the international market。Affected by the epidemic，Companies have shifted their focus to the domestic market，Pinduoduo and Qingdao Municipal government jointly carried out to help Qingdao enterprises expand orders and stabilize production capacity，Effectively promote export-oriented enterprises to achieve the coordinated development of domestic and international markets in the "sea quality ·e buy Qingdao" action，Snow Group entered the Pinduoduo platform，Orders and sales have skyrocketed。At present, the Group is cooperating with Pinduoduo to develop and produce exclusive products through new product testing and big data support, so as to bring safe and comfortable high-quality clothing to hundreds of millions of domestic consumers。
据悉，In the comprehensive strategic cooperation reached between Qingdao Municipal Government and Pinduoduo on April 9，In the "stable production capacity, promote orders"，The two sides will take "Qingdao Quality Museum" as the window，Help Qingdao enterprises and products open up the online consumption supply chain by guiding the settlement, traffic tilt, joint subsidies and issuing coupons，We will expand the domestic demand market。
In order to give foreign trade enterprises "blood transfusion"，Jingxi also officially launched a special "foreign trade business support policy"，A series of free entry services will be launched through the establishment of an open cooperation mechanism and financial security policies，The establishment of special cash subsidies, tens of millions of precise flow support and a variety of marketing methods go hand in hand，We will make every effort to support foreign trade enterprises in converting exports into domestic sales，"Blood return" for foreign trade enterprises。
In the "Spring Thunder Plan" restarted by Alibaba after 11 years, the five aspects of the support plan include helping foreign trade enterprises to upgrade online breakthrough and helping foreign trade enterprises to explore the domestic market。To help foreign trade enterprises quickly open up the domestic market，Ali's domestic trade platform 1688 will open a digital "foreign trade zone"，Help foreign trade enterprises without online marketing experience to directly become Tmall supermarket, Taobao heart selection suppliers;meanwhile，For foreign trade manufacturing enterprises that have settled in Tmall, the annual store fee reduction is extended for 3 months。
On April 14, Alibaba once again added benefits for the transfer of foreign trade to domestic sales。Taobao said that the transformation to domestic sales has become a breakthrough road for foreign trade factories in Guangdong, Fujian, Zhejiang, Jiangsu and other places。To this end, Taobao special edition announced 10 measures to support the conversion of foreign trade factories to domestic sales: Welcome foreign trade factories "0 threshold" to settle, and give 1 billion traffic support;At the same time, a subsidy of 1 yuan was launched to support consumers to buy foreign trade goods for domestic sale, and to open up greater domestic sales space for foreign trade factories。