At present, the 127th Canton Fair has entered the midfield, from 8:30 to 23:30 every day, nearly 60 new products have been launched, and the design competition of various enterprises is in full swing, presenting one visual feast after another for domestic and foreign merchants。
At this Canton Fair，On the first day of the new product launch, Mastertech exhibited four series of high-end kitchenware products: Rainbow, Magic, Music kitchen and temperature，Novel and unique design，In keeping with the theme，Let the audience feel the warmth of the product people-oriented;Zhejiang Haozhonghao Health Products Co., Ltd. mainly promote A100 intelligent massage chair，Complete function，Unique shape，Products have won the Canton Fair CF Award and "Mayor Cup" China (Wenzhou) Industrial design Competition gold medal，Due to superior product design，After the live broadcast, two corporate customer enquiries were obtained，Prospective orders exceed expectations...
A good product design must meet the needs of the market and meet the needs of customers。And such a design, usually not overnight, to experience constant self-denial and repeated careful polishing。Whether it is a new material, a unique shape, or an increasingly perfect function, or a people-oriented experience, the core of the design can be summed up in two words: innovation。
Innovation is the foundation of an enterprise's survival。
As early as 2012, China put forward the strategy of innovation-driven development。As the "fabric" and "cell" of economic development, enterprises are the main force in implementing the innovation-driven development strategy, but also the vanguard。Therefore, this year's government work report once again stressed that we should rely on reform to stimulate the vitality of market players and enhance new growth drivers。
For an enterprise, firmly moving forward on the road of innovation is an inevitable choice for it to cope with changes in the development environment, improve its core competitiveness, and grasp the initiative of development. It is also the most original and powerful driving force for enterprise development。
Those enterprises that can grow from young "seedlings" to towering trees in the shade, all of them rely on the ability of continuous innovation - technological innovation, marketing innovation, management innovation, cultural innovation...Multi-dimensional innovation prompts enterprises to continuously improve their efficiency and stand ahead in the fierce competition。
Innovation is an ace for enterprises to cope with the severe situation at home and abroad。
The only constant in the world is change itself。In recent years, in the face of multiple tests such as rising domestic costs, the China-Us trade war, and the COVID-19 epidemic, many companies have faced the wind and wind and remained invincible, relying on innovation to blaze a path for their own survival and development in a severe and complex environment。
Taking the response to the epidemic as an example, in the case of the deep recession of the world economy, the sharp contraction of international trade and investment, and the severe limitation of international exchanges, foreign trade enterprises in the crisis to develop new opportunities, in the midst of changes to open a new bureau, in addition to improving product quality as always, but also to innovate and upgrade sales channels, marketing models。
The 127th Canton Fair held online to foreign trade enterprises marketing innovation to provide a best test ground - based on 3D, VR and other technologies "cloud display"，Enable global partners and users to fully immerse in product experience;10×24 hours of live marketing is breaking the time and space restrictions，Allow global buyers to place orders and do business without leaving home，Channel and model innovation provides a new path for enterprises to seek development under the severe environment。
Innovation is the power source for enterprises to seek high-quality development。
Whether an enterprise has vigorous vitality, the most important sign is whether its products can change with the situation and continue to innovate。In the new round of scientific and technological revolution and industrial transformation, intelligent manufacturing has become the commanding height and main direction for countries around the world to seize development opportunities。For enterprises, technological innovation is very important, only with independent intellectual property rights and core technology, in order to produce products with core competitiveness, in order to be invincible in the fierce competition。
In recent years, design products with Chinese characteristics have been favored by more and more overseas buyers。Enterprises to find their own route, do brand characteristics of products, often need to be willing to give up short-term interests。Each nation has its own deep-rooted culture, the enterprise should be a craftsman's heart, from every hammer, every dozen will be firmly embedded in the core of the product。
We believe that innovation, while adding wings to "Made in China", will also help "Designed in China" enjoy the same global reputation as "Made in China"。
(from International Business Daily)